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The foundation of a hotel's online distribution strategy
begins with the website.
A well-designed website should be both search engine friendly
and user friendly and should work to attract, persuade,
convert and retain customers. The degree to which your
site performs each of these functions will determine the overall success of your online distribution
strategy.
So what makes Hotel eMarketing and our web design team right
for your web design project? The answer is simple...
Our designers know the lodging business. We have
identified the "best practices" used by the leading hotels
online and we will share our expertise to ensure that we
create the best site for your business. Whether you are
a four star resort or a limited service hotel, our design team
has the knowledge and skills to help you succeed online.
Our
consultants will collaborate with you to ensure that your website is:
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Visually appealing
(to your standards)
•
Search engine friendly
(increase ranking)
• Professionally
designed
(build trust)
•
Easy
to navigate / fast loading
(enhance user experience)
•
Easy
to read and scan
(give users what they want)
•
Segmented with content for your target markets
(sell)
•
Optimized to convert more lookers into bookers
(sell)
•
Technologically advanced with virtual tours, etc
(sell)
•
Optimized with customer support tools
(save time & money)
•
Equipped with email
tools
(facilitate ongoing
marketing)
•
Equipped with traffic
monitoring tools
(measure ROI)
•
Easy to update and
add new content
(easy to manage)
Ultimately, the primary benefit of these design attributes is
that your site will generate 3 to 5 times more transactions
than your competitive set.
Our Web Development Process
Our web
development process is described below:
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Client Needs Assessment
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Identify client's design goals
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Identify client's marketing goals
•
Graphic Design /
Navigation Architecture
-
Identify client's favorite website designs
-
Provide
"best practice" samples
-
Review client's content goals
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Provide client with 3 to 4 sample designs
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Finalize site
architecture and design
•
Content and Photo Collection
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Collect page content
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Collect hotel / resort photos
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Optimize content for search engine
optimization
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Create website META tags
•
Web Development
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Create site
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Develop technology solutions for online booking
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Develop technology solutions for
email collection
•
Site Launch
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Client testing and final edits
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Site launch
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Search engine submission
A Few Websites
We've Developed
•
www.CabinFeverVacations.com
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www.IslandGetaway.com
•
www.PlantersInn.com
•
www.GatlinburgPigeonForgeVacationGuide.com
If you would like more information about our web design services,
please call us at 1-800-972-9427.
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