|
Marketing your
website online is anything but a one-size fits all endeavor,
but rather a customized, consultative process that
differs with the unique strengths and needs of your business.
The Online Marketing Challenge
There are hundreds of ways to promote your hotel
online, including traditional search engines, pay-per-click
search engines, global distribution systems, travel websites, tourism websites, lodging
websites… and the list goes on...
...The challenge of creating an effective online marketing
strategy is sorting through all the options and selecting
the right marketing mix to achieve maximum visibility,
conversion and return-on-investment.
Hotel
eMarketing offers a suite of Internet marketing and web design services that can be customized
to meet the needs of your property.
Search Engine Marketing Plan - Level 1
Foundational search engine promotion plan designed to make
sure your website is user friendly and highly visible in the leading
search engines.
Search engine marketing services...
Click here for search
engine marketing case study
Internet Marketing Plan - Level 2
Comprehensive online marketing
plan based on research of your geographic market(s) online.
Evaluates the relevancy, popularity and likely return on
investment of all
"Internet doorways" and channels to your website.
Includes
an in-depth competitive analysis.
Internet marketing services...
Link
Building
Creating links from other travel sites to your website can
dramatically improve your rankings in the top search engines.
Hotel eMarketing can create a link building strategy for your
hotel to improve the link popularity of your website and to
drive more targeted traffic to your site..
Link building services...
Hotel Website
Design
Presenting a clean, professional, well-designed website can
dramatically improve your browser to buyer conversion rate.
Hotel eMarketing can design a world class website that meets the needs
of your business and exceeds your expectations.
Web design services...
Email Marketing
Email is one of the most powerful
marketing tools available to hotels because it can create
direct revenue opportunities for past, present and future
guests. Hotel eMarketing can create a comprehensive
email marketing strategy to attract, persuade, convert and
retain new and existing customers.
Email marketing services...
Web Commercials
With the advent of streaming technology and broadband
connections, "webmercials" have become extremely popular in
the online travel industry. Using this technology, Hotel
eMarketing can help you ad power and strength to your sales
and marketing message.
Webmercial
marketing services...
Keynote Speeches
Hotel
eMarketing has made numerous presentations on Internet
marketing, web design, search engine optimization and
email marketing at various travel and technology
tradeshows and conventions. If you would like more
information about our presentation capabilities, please
contact our President, John Waddy, directly at
1-800-972-9427.
Speaking
services...
If you would like more information about these services,
please call us at 1-800-972-9427 or
click here for our brochure.
|
