According to PhoCusWright, online intermediaries like Expedia and Hotels.com generated $3.1 billion in hotel room sales online in 2002.  The problem with these intermediary sites is that they require hoteliers to provide inventory at significantly reduced rates or charge commissions up to 30 percent, resulting in long term price and brand erosion. 

As revenues per available room decline, hoteliers are starting to understand the importance of marketing their own websites directly to the consumer through search engines and other, less expensive, Internet distribution channels. 

The benefits of direct to consumer online marketing include:

      •  Hotel is in control of Internet exposure
      •  Prevents brand and price erosion
      •  Reduces dependence on discounters
      •  Provides long term relationships with customers
      •  Most cost-efficient method of distribution

Our Level 2 Internet Marketing Plan includes all of the search engine marketing services provided in Level 1, but goes one step further to consider all "Internet doorways" to your site, including travel sites, tourism sites, lodging sites and more:

Search Engine Ranking Report:  Acts as a benchmark for your search engine rankings at the beginning of the campaign.

Keyword Research:  Identifies the most popular and relevant keywords used by your target markets in the leading search engines online.

Website Audit for Search Engine Optimization: Provides recommendations on how to optimize your site so it will rank higher ranking in the leading search engines for your "target keywords".

Website Audit for Usability:  Provides recommendations on how to improve the content and design of your site to increase your conversion rate once visitors reach your site.

Search Engine Submission:  Provides an online visibility analysis of which search engines should be submitted or re-submitted to for higher search engine rankings.

Pay Per Click Marketing Campaign:  Provides an online market analysis and budget estimate for submitting your site to the top pay per click search engines - which will result in a top ranking in Yahoo!, MSN, AltaVista, and other search engines for your designated keywords.

Online Competitive Marketing Inventory:  Provides a comprehensive inventory of where all of your competitors are listed on the Web, enabling you to close the "competitive marketing gap" online

Online Research:  Research of your local travel market online to identify the most popular and relevant sites used by your target markets.

Comprehensive Online Marketing Plan:  A comprehensive marketing plan summarizing all of our online research, along with marketing recommendations for the sites that will provide the highest return on investment for your online marketing budget.  Sites that we evaluate and implement advertising for include:

      •  Travel Websites  
      •  Niche Lodging Sites
      •  Regional Tourism Websites
      •  Activity-based Websites
      •  Lifestyle Websites
      •  Discount Travel Sites  
      •  Free Lodging Directories  
      •  Corporate Travel Sites
      •  Online Information Websites
      •  Global Distribution Systems
      •  Other (Newsgroups, etc)

To download a more detailed brochure of our search engine and Internet marketing services (Adobe Acrobat PDF), click here.

To download Adobe Acrobat Reader, click here.

 If you would like more information about these services, please call us at 1-800-972-9427.