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Permission-based email is one of the most cost-effective,
efficient marketing tools available to the hotel and lodging
industries. Email marketing can be used to target new
customers, communicate with existing customers, promote
seasonal specials and even move distressed inventory.
Hotel eMarketing can help you create a comprehensive,
permission-based email marketing strategy for your hotel to
target leisure customers, business customers, travel agents,
meeting planners and/or corporate clients.
Benefits of Email Marketing
The benefits of email marketing are numerous:
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Serves both as direct-response vehicle and branding tool
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Creates personalized interactive relationships
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Targets and entices recipients with relevant promotions
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Plants seed in the minds of recipients regarding future
travel
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Serves as a tool to move distressed inventory
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Functions as a sales force - reach thousands in
seconds
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Recruits new
customers
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Retains old customers
Hotel eMarketing's
email marketing services include:
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Email capture tools
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HTML and rich media email designs (see samples below)
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Multi-part MIME to detect user email types (AOL, text
or HTML)
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List management capabilities to segment users
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Tools to stratify database by demographics, zip code, etc
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Campaign measurement tools to monitor conversion rates
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Distribution reporting tools to monitor subscribes,
un-subscribes, bounces, etc
Third Party
Lists
In addition to creating an in-house email marketing list,
Hotel eMarketing can assist you in acquiring a permission-based, consumer email
list from any number of third-party vendors. Renting
from a third-party provider is an efficient short-term
strategy, but an "in-house" list is the best long term
strategy and will generate much higher conversion rates.
Click Here for
Email Marketing Case Study
Samples of Our Work - Custom Design
Special Events
Special rate offers
Email blast targeting meeting planners
Samples of Our Work - Rich Media Design
Doubletree
60 Thompson
La Costa Resort and Spa
Email Marketing Tips
Quality:
Use
email to establish interactive relationship with customers:
Turn e-mail into a preferred communications vehicle and stay in touch with customers 24/7.
Frequency:
Create
a schedule and stagger blasts over an appropriate time
frame. Use email often to eliminate distressed inventory or less
frequently for seasonal promotions.
Relevancy:
Address customers
by first name and offer information relevant to lifestyle
and demographics. For example, don't blast an AARP special rate to young
families, etc.
Permission-based:
Recipients must
actively offer information after having requested it. This
narrows the scope of emails one receives on a constant basis
and reaches those active information seekers.
Opt In and Out:
100% Opt-In
and opt-out lists are a self-policing mechanism. Make it
easy for recipients to opt-in or opt-out and they'll choose
to remain on the list. This self-policing method allows the
system to scrub and refine customer lists.
Email
Campaign: A quality email campaign delivers comfortable, interesting
content, and offers value in the form of premiums, discounts,
or specials. Whenever possible, the hotel should avoid the
hard sell, be brief and to the point and never overstate the
message.
If you would like more information about these services,
please call us at 1-800-972-9427.
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