In the Fall of 2002, The Palms Hotel hired Hotel eMarketing to create a comprehensive Internet marketing strategy for the hotel.  As part of the overall plan, our consultants worked with hotel management to optimize the hotel website to improve it's ranking in the top search engines.

Case Study 1 - Search Engine Marketing

The Palms Hotel, South Beach, FL
www.ThePalmsHotel.com

Situation 
South Beach Miami is home to some of the "hippest" hotels on the East Coast, and The Palms Hotel is no exception.  The Palms Hotel hired a professional design firm to design a "hip" website using Flash and the latest web technology.

Challenge 
While the design firm succeeded in building a great site, the site ranked very poorly in the leading search engines - even under the keyword "The Palms Hotel".

Solution  
Hotel eMarketing worked with the hotel to redesign the site and make it more search engine friendly.  We eliminated the Flash entry page, but managed to keep some of the flash navigation and maintain the hip look and feel of the original site.  We re-designed the site, re-wrote some of the content and ultimately made it more search engine friendly. 

Result  
Today, The Palms Hotel ranks number 1 in the natural search results of Google and other search engines under the hotels primary keyword phrase "South Beach Hotel", which had over 30,000 searches in January 2003.