Your Company
What is your company's
unique selling proposition or competitive advantage?
What are your company's
strengths?
What are your company's
weaknesses?
How many
properties do you manage?
What are the city names that people might type in to find your business?
In which months does
your in-season occur and what is your occupancy percentage?
How far in advance do
customers call to make a reservation?
Website
What is your primary
"call to action" (what do you want consumers to do?)
What are you most
interested in selling on your web site (lodging, real estate, golf
packages, etc)?
What do you like most about your
website?
What do you like least about your
website?
Target Markets
Who are your primary
target audiences?
Why do customers choose
your company?
What unique markets are
you targeting and why (pet owners, families, seniors, golfers, meeting
planners, etc)
Competitors
Who are your top 3 or 4
competitors (list URL if available please)?
Search Engine Marketing
What site title would you like us to
use for the name of your business on the Web (approx 40 characters)?
What description would you like us to
use to describe your business in the leading search engines (approx 25
words or 190 characters)?
What domain names do your currently own
besides your primary domain name?
Current Online
Marketing
What online marketing
are you doing currently?
What do you estimate as
your annual, online marketing budget?